



" Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes," Journal of Consumer Research, Oxford University Press, vol. " The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions," " The role of customer regulatory orientation and fit in online shopping across cultural contexts," " Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level,"
